I am inspired by different people and their actions on a daily basis. It can be a woman struggling to survive by selling fruit, a movie or a book, Bill Gates or Mark Zuckerberg, my parents, my grandparents, friends….anyone really. And when I read the stories of Frixos Papadopoulos, Marco Turco, Richard Branson and Massimo Annoni, to be honest, I couldn’t find similarities with me, but we share the common ground-entrepreneurship, so I used these stories (and all other from entrepreneurs) to learn something new that i can use later in life, which means I got inspired by each one of them in a different way.
Sir Richard Branson is a famous a multimillionaire, he is an inspiration, he started from scratch, and built and empire! Everyone can take him as a role model, but the entrepreneur that truly inspired me was Frixos Papadopoulos. Frixos was not successful with his idea of selling Greek souvenirs in Sweden, but after being disappointed, he didn’t give up, he found the “gap” in the consumer market – Greek products that didn’t exist in Sweden, and he made an excellent business out of that. He satisfied the needs the consumers didn’t know they have, and they started using products they lived without until then perfectly well! Moreover, his wife presented the Greek products to the Swedish people, how to cook them, which only spiced up the business which grew and expanded overtime together with the demand for the products. With this story I learned that I should get up and continue after I fail, I should explore the market before I start to see where my product and idea fits the best, and I should use my communications skills and approach the customers to explain how they can use the product in the best possible way!